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In response to growing criticism that the dominant normative theoretical paradigm privileges Western, corporate models of public relations practice, this critical essay proposes the circuit of culture as a basis for developing public relations theory that informs the wide variety of public...
This article seeks to develop a theoretical understanding of the role of identity and power in issues management campaigns. It illustrates through original research how issues management strategies involving the management of multiple identities can motivate significant public activism. In this...
Based on literature from the contingency theory of public relations and psychocultural conflict theory, this study explored how multinational corporations (MNCs) are practicing public relations in Korea, and what contingency factors impact MNCs' stances in conflict situations. Interviews of...
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