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Symmetrical public relations theory acknowledges primacy of the dominant coalition in making organizational decisions and influencing public relations practices but reveals little about this powerful inner circle. Drawing from interviews with 21 public relations executives, this article opens up...
In this case study, the contamination of the world food supply with genetically modified (GM) corn in 2000 by the transnational corporation, Aventis CropScience, provides the context for considering how theory and practice can be adapted to support a more dialogue-based approach to public...
Critical public relations scholarship is increasingly required to justify the contribution that is made to theory and practice. Within this article, an integrated political economy and discourse analysis is deployed to examine a progenetic engineering advocacy campaign conducted by the Life...
This article examines the process of symmetrical communication, as described by J. E. Grunig, through the critical lens of the concept of hegemony. The practice of symmetrical communication is commonly considered to be the model for excellent and ethical public relations. However, this article...
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