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This study adds to the theoretical base of knowledge about global public relations by describing the prevalence of the different social roles of Brazilian public relations professionals. Four social role constructs were validated: (1) Ethics and Social Responsibility, (2) Employee Well-Being,...
In recent years, nonprofit organizations have faced an increasing challenge in recruiting volunteers. Building on the theory of unified responsibility, this article argues that a sense of responsibility emanates across the personal and social domains of individuals who volunteer. Drawing a...
Public perception of public relations practitioners was measured using a telephone survey with a source manipulation experiment interwoven into a standard opinion poll. The nationwide sample (N = 593) revealed that sources affiliated with the organization on whose behalf they speak are viewed...
Noether's Theorem shows that symmetry-or change-can only exist simultaneously with conservation or invariance. For public relations, the implication is that an organization can behave "symmetrically" while maintaining certain beliefs, principles, or purposes that will never be relinquished. A...
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