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Outgoing corporate messages used by ValuJet in the 1st month after the crash of its Flight 592 and the media coverage published in 2 newspapers were content analyzed and compared. ValuJet used both mortification and ingratiation strategies as predicted by Coombs'(1995) accident decision...
This study used a quantitative survey and qualitative focus groups to examine perceptions of leadership styles, sex differences in these perceptions, and opinions about the gendered nature of leadership in public relations. In summary, the focus group data supported survey results that indicated...
The professional values, practice, and pragmatics (3Ps) model is a framework to evaluate professional values and the practice of public relations within the context of situational pragmatics. In essence, this is a move from the two-way symmetrical model to a three-dimensional space anchored by...
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