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Given the increasing globalization of business, 1 of the new challenges public relations practitioners have to face is meeting the needs of the more and more diverse and international audiences. In view of the potentially prospering China market in the future, the study reported here is to...
The central purpose of this article is to provide a theory and model for ethical issues management based on the principles of excellence in public relations. Excellence in Public Relations and Communication Management (J. E. Grunig, 1992b) assumed an ethical approach but omitted ethics as one of...
Public relations researchers and practitioners acknowledge the importance of chief executive officers (CEOs) to the function and to organizational image, but studies of CEOs in media coverage are rare. This study used content analysis of 4 newspapers during the period from 1990 through 2000 to...
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