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The purpose of this article is to examine the relationship between Web characteristics and perceptions toward relational components. A 2 (low interactivity and high interactivity) x 2 (text-oriented and multimedia-oriented) between-group experiment was designed with 197 participants to...
In keeping with the trend of international-intercultural public relations practice, research in this area has also been mostly top-down, "outside-in," or etic in nature. This study combines a cultural analysis approach with ethnographic fieldwork in an attempt to move away from the culturally...
This study examines the perceptional accuracy and the extent of the discrepancy between the professional standards of government and corporate public relations practitioners. Using a co-orientation approach in a national survey of randomly selected public relations professionals in Korea, it...
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