1 - 2 of 2 articles
The contingency theory of accommodation in public relations advances the role of public relations beyond its publicity and media relations roots to a crucial place in conflict management. In advancing the theory, Cameron and his colleagues have identified a matrix of variables that might affect...
In a replication and extension of a 1984 study by Ferguson to investigate the status of theory building by public relations scholars, 748 abstracts or articles published in Public Relations Review, Journal of Public Relations Research and its predecessor, Public Relations Research Annual, since...
Read and print from thousands of top scholarly journals.
Already have an account? Log in
Bookmark this article. You can see your Bookmarks on your DeepDyve Library.
To save an article, log in first, or sign up for a DeepDyve account if you don’t already have one.
Sign Up Log In
To subscribe to email alerts, please log in first, or sign up for a DeepDyve account if you don’t already have one.
To get new article updates from a journal on your personalized homepage, please log in first, or sign up for a DeepDyve account if you don’t already have one.