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This article presents the findings of an initial investigation into the role that the public relations function plays in some of the leading companies in the United Kingdom. The study sought to uncover the pattern of practitioner role enactment within these companies and, in particular, the...
Perceptions of diversity issues and implications for public relations were explored within the theoretical framework of organizational culture and requisite variety. Qualitative interviews with 28 practitioners and 5 executives revealed a continuum that ranged from organizations with no...
This article articulates the fundamental nature of "legitimacy" to public relations research and sets forth actional legitimation as a productive new area for public relations studies. After tracing the development of the idea of "corporate legitimacy," this research distinguishes between...
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