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We're not asked to show numbers, but we always have to show value. It's sort of, "What have you done for me lately?" —Vice president, corporate communications, mortgage banking company, on accountability in public relations
We argue here for a contingency theory of accommodation in public relations based on a continuum from pure accommodation to pure advocacy. The theory posits that antecedent, mediating, and moderating variables lead to greater or lesser accommodation. We identify 87 variables for inclusion in the...
Using a systematic sample of 248 public relations managers in the United States, I examined the relation between type of public relations practiced, type of issues management practiced, and the outcomes associated with these practices. Regression and partial correlation analyses reveal that the...
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