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Scholars of public relations have identified four typical models of public relations practice in countries with Anglo cultures—press agentry, public information, two-way asymmetrical, and two-way symmetrical. Press agentry and public information form a continuum of craft public relations. The...
Scanning is the communication activity through which organizations learn about trends and events in their environment. In this exploratory study, I examined how individuals from many different departments, including public relations and human resources, conduct environmental scanning in 16 large...
This experiment tested predictions derived from self-efficacy theory by exposing participants to one of two public service announcements based on either symbolic modeling or persuasive efficacy information. Each message was designed to heighten participants' self-efficacy to prevent a friend...
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