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The Body of Knowledge (BOK: Public Relations Society of America, 1988, 1990, 1993) of the Public Relations Society of America (PRSA) and other literature were used to examine priority research questions generated in a series of Delphi surveys conducted over the past 10 years. The Delphi surveys...
To be most effective in community relations, an organization must proactively build an understanding of a community's issue orientations. This becomes challenging because segmentation does not always follow demographic characteristics alone and because the views of latent publics are difficult...
We used a national survey of 371 public relations officers in 4-year colleges and universities to examine environmental constraints, style of research, and certain personal characteristics to determine if they differentiate female and male practitioners. First, with regard to constraints, female...
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