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A national survey of 175 public relations managers documented fund-raising encroachment at 23% of their charitable organizations, with variation in vulnerability among different types. Small but significant correlations were found between encroachment and the extent to which the public relations...
This research addresses the need to understand how culture affects public relations. Practitioners from three different cultures Austrian, Norwegian, and American—are compared in terms of professional orientation, fulfillment, and practitioner roles. Austrian practitioners reported a stronger...
Image is one of the most common terms used by public relations practitioners, but scholars generally have not developed the concept well. This article attempts to fill that void by using the articulation model of meaning in cultural studies criticism as a framework for understanding how a...
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