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A combination of 41 depth interviews and analysis of 453 surveys conducted in two organizations was done to examine the coorientation of organizational definitions and communication efforts. Interpersonal communication was both a product and a facilitator of communication between management and...
Public relations practitioners will find Grunig's situational communication theory to be a useful tool for identifying environmental publics and their orientations toward specific environmental issues. The research reported here explores the utility of Van Liere and Dunlap's (1981) measure of...
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