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This study proposed to advance the research on roles in public relations by considering through a feminist analysis the breadth of roles that women perform under the managerial label. Although management and technician roles have been useful as parsimonious tools to educate future public...
This research applies psychological type theory (articulated by Jung and developed by Myers) to public relations, especially to matters of persuasion and message effectiveness. It includes an instrument developed to measure characteristics inherent in messages that relate to how persons gather...
This article conceptualizes a Homo Narrans paradigm for public relations by combining symbolic convergence theory (SCT) and situational theory. SCT results in theory-based data for designing message content but not the relevant publics to target messages. Situational theory identifies relevant...
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