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This article addresses the role of the concept of image in the ethics of international public relations. It argues that the right to construct mental images is fundamental to the human experience and that ethical international public relations can enhance this right. The article identifies two...
This article reviews the concept of images in marketing. The marketing literature identifies two levels of images: brand images and corporate images. At the brand level, corporations address the extent to which each marketing instrument contributes to the brand image and the extent to which that...
Through an exploration of the scholarly and professional literature, this article investigates the concepts of symbolic leadership and organizational image. A critical analysis of the literature establishes that symbolic leaders, especially chief executive officers (CEOs), may operate either...
In German-speaking countries public relations scholars emphasize the role of public relations (PR) in society in their theorizing. These scholars seek to understand PR as a macro-level, or sociological, phenomenon in contrast to the micro-level, or management, emphasis of scholars in the United...
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