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For many years, public relations practitioners have aspired to and worked to- ward professional status for their work. Public relations scholars, in turn, have examined the literature on professionalism in the social sciences to determine the requisites of that status and to evaluate the extent...
Central to practicing public relations and the process of creating the media's news agenda is a productive working relationship between journalists and public relations professionals. A deterrent to that relationship, according to research spanning 15 years, is journalists' negative views of...
Twenty years of research indicates that journalists hold a negative, often antagonistic, attitude toward the public relations field and public relations practitioners. The research reported herein examines how those attitudes influence print re- porters' connotative use of the terms public...
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