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Situational theory provides a conceptual framework for identifying and examining the active and passive information use behaviors of audiences in public relations campaigns. We suggest that the utility of situational theory may be increased by examining several possible dimensions of passive...
We argue that the public relations manager role provides the "missing link" between environmental challenges and the consequences for the public relations function. Conceptualizing the manager role in terms of organizational power, the concept provides linkages between the...
Video news release (VNR) producers limit references in VNRs to the sponsor of the VNR to avoid rejection by news directors on the grounds that the story is merely a commercial message for the sponsor. We posited in this study that when reference is made to the sponsor, optimal effect may be...
As organizations, especially companies, regulators, and environmentalists, attempt to communicate with key publics about risk conditions in the workplace and neighborhoods, serious research attention is being given to understanding risk communication, especially as mandated in the Superfund...
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