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Observes the increasing influence of new communications technologies on information transfer and business practices, and highlights features of the Internet which could prove essential for marketing managers and academic researchers. Spotlights new developments, such as the “virtual university”...
Recognizes that Web surfing can be a little unrewarding and aims to ease the task by reviewing specific resources that are available. Recommends various sites to visit, covering sites which provide links to other sites, information sources, business magazines, journals, management education,...
Using a sample of 872 shoppers and data for 14 products, tests the degree to which extrinsic cue reliance differs between “store brand” versus “non‐store brand” prone consumers. Results indicate that store brand prone consumers exhibit significantly less reliance on extrinsic cues in quality...
Addresses the following issues: What is the importance of a firm’s reputation to the success or failure of its brands? What is the effect on the firm’s brands when a firm’s reputation, either through acquisition or restructuring, decays. How important is it for a firm to maintain or enhance its...
Describes the decision‐support system CAPPLAN which has been developed for firms which sell their products through a salesforce to industrial customers or wholesalers and retailers. Explains that in such situations, it is common practice to negotiate the price based on guidelines provided by the...
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