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Over the last two decades the United Kingdom has become a nation of winedrinkers. However, due to climatic conditions, very little is actually produced in the UK, Almost all the 6 billion market is made up of imported wine from all corners of the world. The traditional suppliers from France,...
Many industry commentators in New Zealand are predicting a rationalisation in the industry. The New Zealand wine industry consists of 297 wineries, of which, 285 are competing for just 10 of the domestic market. Using a survey derived from a set of interviews with key industry players this...
This article discusses the important role that branding can play in the development of Service Industry marketing strategy. It outlines the evoloution of the traditional British public house pub, the implementation of branding on the pub leisure retail PLR industry and the effect it has had on...
The Tanunda Winery is a madeup company facing a series of real world wine marketing issues. It has been successful domestically, but has not really looked to the global marketplace for growth. This case focuses on the decisions a medium sized winery must face when assessing the international...
Wine tourism is a growing segment of the tourism industry. Wine tourists are not a homogeneous group, but seek differing components of the overall wine tourism experience. This research evaluates their demand for an educational element in the overall process, within Australia. Personal surveys...
This article sets out the background to the market in the latter half of the year 2000.
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