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Unhealthy (vice) on-the-go (OTG) dietary practices result in potentially serious health consequences. However, research on encouraging healthy eating intentions for OTG consumption is scarce. This study aims to fill this gap by investigating the role of message framing and source expertise in...
This study aims to propose a conceptual framework to capture the essence of memorable experiences.Design/methodology/approachA conceptual framework based on the service marketing and tourism literature is proposed to understand how memorable experiences are co-created. A particular context is...
To be successful, brands should incorporate diversity in their advertising strategy. One way is to demonstrate their support for the LGBTQI community in mainstream media. This study aims to examine situational factors that affect the responses to gay presenters in mainstream...
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