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In the e-commerce environment, it is very common for consumers to select goods or services based on online reviews from social platforms. However, the behavior of some unscrupulous merchants who hire a “water army” to brush up on reviews of their products has been continuously...
Omnichannel is not just a marketing, e-commerce, or customer support buzzword. This future customer engagement platform helps businesses communicate with customers through centralized channels on a smart interface. It is difficult to achieve customer loyalty when the risk in online transactions,...
In this study, we explore the challenges and potential solutions to blockchain-based voting. As a first step, we present a comparison of the relevant platforms for implementing smart contracts in decentralized applications (dApps). We analyze the top platforms, highlighting their advantages and...
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This study aimed to examine users’ experiences of using running applications. A total of 20,243 online reviews posted by running-application users were collected from the Google Play Store. The data were analyzed using Leximancer to conduct the qualitative content analysis. The software...
Consumers need external information to support their product evaluation, especially with regard to experiencing the product during online shopping. Review keywords provide aggregated information of online reviews for consumers. However, whether and how review keywords affect consumers’...
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