DeepDyve eBooks - The 12 Magic Slides

Chapter 1What Investors Want

Getty, Paul M.

Pages: 1 –24

[There are many types of investors and, at the risk of oversimplifying a complex topic, let me start with two categories: smart investors and dumb investors. That latter category includes, for example, friends and family. Dumb investors are not necessarily bad investors, since they have money and...

LitStream

Chapter 2Building External Validation

Getty, Paul M.

Pages: 25 –34

[In Chapter 1, I discussed the importance of including a discussion of customer validation in your investor presentations. To convince investors to back you, you need credible third-party confirmation that your solution is not just good but viable in the marketplace. In this chapter, I would like...

LitStream

Chapter 3Identifying the Right Investors

Getty, Paul M.

Pages: 35 –48

[In late 2013, the time during which this book is being written, we are witnessing a renaissance of creative fundraising methods and options for firms of all sizes. With the passage of the 2012 JOBs Act, the Internet has been abuzz with literally hundreds of new ways of connecting entrepreneurs...

LitStream

Chapter 4Venture Capital

Getty, Paul M.

Pages: 49 –68

[Every year, there are about half a million businesses created in the United States, and yet less than a thousand receive venture capital funding. Although this is a low percentage, the language and concepts used by the venture capital industry have come to dominate the fundraising process,...

LitStream

Chapter 5The Elevator Pitch

Getty, Paul M.

Pages: 69 –86

[The first and perhaps most important tool in your presentation materials is the elevator pitch. In its most simple terms, an elevator pitch is a brief summary of your business that is developed to entice an investor to want to hear more. It is short enough to be told as you ride in an elevator...

LitStream

Chapter 6Steps to Building a Successful Investor Presentation

Getty, Paul M.

Pages: 87 –90

[Having developed and successfully used your elevator pitch to gain interest in next steps, you will need to prepare an appropriate slide presentation to go into greater depth about your firm.]

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Chapter 7Title Slide and Introductions

Getty, Paul M.

Pages: 91 –98

[Thanks to your persistence, you have secured a meeting with potential investors. The big day has arrived. You should be prepared with a professionally developed slide deck that you have memorized and rehearsed to the point that you do not need to refer to any notes. You should be so comfortable...

LitStream

Chapter 8Slide 1: Overview

Getty, Paul M.

Pages: 99 –104

[You’ve made a connection with your investor, noted anything out of the ordinary (such as someone you didn’t expect to be at the meeting), and told a good story. You have their attention.]

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Chapter 9Slide 2: The Problem

Getty, Paul M.

Pages: 105 –110

[Once you sense that your investors are OK with Slide 1 and that they remain interested, it is time to move on and discuss the problem that you are solving.]

LitStream

Chapter 10Slide 3: The Solution

Getty, Paul M.

Pages: 111 –114

[The Solution slide gives you the opportunity to explain your specific solution to the problem identified in Slide 2, and to explain and describe your overall business. Done well, you can accomplish both goals at once. In some cases, especially for start-ups, your solution is a description of the...

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The 12 Magic Slides

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